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Home Staging: How to Highlight Your Home’s Hidden Charms

There’s no shortage of articles offering tips for staging your home in preparation for an open house. Most of them focus on generic advice: remove too-personal items, deep-clean, de-clutter, polish the floors, replace light bulbs, fluff up the throw pillows, scatter a few scented candles and, the old favorite, bake a batch of cookies for a homey aroma.

Those are fine starting points to get you thinking about presentation. But you can bake cookies in just about any home with an oven. And sprucing up the upholstery won’t demonstrate to a potential buyer what sets your property apart from the rest.

Sometimes buyers need a little nudge to see what’s there beyond the condition, the square footage, and the more obvious selling points (balcony, pool, guest house). You’re in a position to offer that vision. If you really want to stage your home to make an impression, you’ve got to dig a little deeper.

Start by considering your home’s less tangible benefits— the stuff that isn’t necessarily apparent in the listing, or on any old walk-through of the house. Start to think about what your home feels like, and when. You may be able to offer prospective buyers a glimpse into the experience of living in your home.

The key to identifying a home’s subtle but special selling points is asking the right questions.

Let the Light In

The sun is your friend, but not necessarily all day. What time of day does your living room transform from white light to warm gold? Maybe you don’t get the best light mid-afternoon, but your living room flushes with a cozy glow around five. Why not host the open house in the early evening?

Does the sun hit your breakfast nook just right around 11am? Try a morning showing, and serve coffee in the nook to foster the full experience.

Bring a Space to Life

Think about how you most enjoy each space in your home.

Is your backyard made for string-lit al fresco evening get-togethers? Play that up. Fire up the grill for a couple of appetizers or light the fire pit. Prospective buyers with a similar taste for entertaining may have visions of their own friends and family gathering in the yard on a warm night.

Is there a particularly beautiful view of the sunset from the second floor balcony? Host the open house at sunset and station refreshments on the balcony to attract prospective buyers to the scene.

Perhaps it’s cold and rainy, but you have a great fireplace and a cozy sofa beside it, perfect for curling up with a book (or laptop) in the winter. Why not throw in some logs and serve mugs of tea or hot chocolate?

Neighborhood Perks

When you consider the best features of your neighborhood, go beyond safety and proximity to markets, parks, hospitals and schools.

It’s easy to sell the benefits of a quiet, tree-lined residential street. If your location is more urban, try to look beyond the obvious; is there a bakery below or next door that fills your home with the scent of freshly baked goods at three every afternoon? Plan your open house around that hour, and offer sliced bread from the bakery with jam. Give prospective buyers a real taste of what it’s like to live in your home.

Speaking of Smell

Cookies and candles smell great. But, if possible, try to highlight a fragrance included with purchase. Is there a blooming orange tree in the yard? Open up the windows and let the citrus in. Offer some fresh-squeezed juice as a refreshment. Show potential buyers that a tree is not just a tree; it’s (fresh and free) orange juice with breakfast in their new house.

Instead of following a blanket formula for staging your home, take the time to contemplate the little things that make it special. Recall what you were most excited about when you first moved in. Consider the details you’ll miss when you move out. If you can shed light on those features, you’re on the right track for your next open house.

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Silva Hameline

Silva Hameline

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"It was a pleasure working with Silva and her amazing team from the beginning to the close of my real estate transaction. During the process she was very understanding and helpful about any of my concerns. I highly recommend Silva and her team to all my friends, family and clients." (Source: Zillow)

Edmund Kellogg

Silva Hameline
5
2017-10-04T19:37:02+00:00

Edmund Kellogg

"It was a pleasure working with Silva and her amazing team from the beginning to the close of my real estate transaction. During the process she was very understanding and helpful about any of my concerns. I highly recommend Silva and her team to all my friends, family and clients." (Source: Zillow)
https://hamelineglobal.com/testimonials/edmund-kellogg/
"Silva was very professional and knowledgeable. She made the purchase of our house very smooth and hassle free. Silva kept in touch throughout every step of the way. We really got a professional and friendly service. In the end you get the feeling that she really cares about what she does and how she does it. She excels in every way." (Source: Zillow)

Vardan M.

Silva Hameline
5
2017-10-04T19:43:06+00:00

Vardan M.

"Silva was very professional and knowledgeable. She made the purchase of our house very smooth and hassle free. Silva kept in touch throughout every step of the way. We really got a professional and friendly service. In the end you get the feeling that she really cares about what she does and how she does it. She excels in every way." (Source: Zillow)
https://hamelineglobal.com/testimonials/vardan-m/
"We had an extremely positive experience with Silva Hameline. She sold our house within a week of listing and guided us through a multiple offer scenario. She was extremely prompt & responsive, extraordinarily effective, and delivered amazing customer service. We would definitely recommend Silva to friends and family."

David Allen & Michiko Shepherd

Silva Hameline
5
2017-10-04T19:43:53+00:00

David Allen & Michiko Shepherd

"We had an extremely positive experience with Silva Hameline. She sold our house within a week of listing and guided us through a multiple offer scenario. She was extremely prompt & responsive, extraordinarily effective, and delivered amazing customer service. We would definitely recommend Silva to friends and family."
https://hamelineglobal.com/testimonials/david-allen-michiko-shepherd/
"Silva Hameline and her team of real estate professionals have extensive knowledge and experience of the market value of homes in the Los Angeles and Orange County areas. Adventist Health has received the highest level of customer service from Silva guiding us through each step of a transaction and achieved the expected results."

Greg Rogers

Silva Hameline
5
2017-10-04T19:50:03+00:00

Greg Rogers

"Silva Hameline and her team of real estate professionals have extensive knowledge and experience of the market value of homes in the Los Angeles and Orange County areas. Adventist Health has received the highest level of customer service from Silva guiding us through each step of a transaction and achieved the expected results."
https://hamelineglobal.com/testimonials/greg-rogers/
"My wife and I had the pleasure of working with Silva during our recent home purchase. (For some background, my wife was excited about moving, but I was not: therefore, we went house hunting.) We found Silva through my mother, who is a real estate agent out of state. My mom did the research, interviewed several realtors, and of course, we got the best. Silva was always very enthusiastic, yet patient. We started looking a little bit in early-May 2019, but did not find a house we were excited about until late-September. A little unusual, but we decided to put in an offer before our house was on the market. Silva calmly and methodically guided us through the prepping, listing, negotiating, selling, buying, and closing processes - and we wound up moving into our new house in early-November 2019. We often think about moving again – just so we can have the opportunity to work with Silva!"

Evan Mather

Silva Hameline
5
2020-09-03T17:28:08+00:00

Evan Mather

"My wife and I had the pleasure of working with Silva during our recent home purchase. (For some background, my wife was excited about moving, but I was not: therefore, we went house hunting.) We found Silva through my mother, who is a real estate agent out of state. My mom did the research, interviewed several realtors, and of course, we got the best. Silva was always very enthusiastic, yet patient. We started looking a little bit in early-May 2019, but did not find a house we were excited about until late-September. A little unusual, but we decided to put in an offer before our house was on the market. Silva calmly and methodically guided us through the prepping, listing, negotiating, selling, buying, and closing processes - and we wound up moving into our new house in early-November 2019. We often think about moving again – just so we can have the opportunity to work with Silva!"
https://hamelineglobal.com/testimonials/my-wife-and-i-had-the-pleasure-of-working-with-silva/
"I really enjoyed working with Silva and am so fortunate to have someone so competent and diligent to handle the complexities of my house sale."

Steve Hines

Silva Hameline
2021-12-13T23:28:27+00:00

Steve Hines

"I really enjoyed working with Silva and am so fortunate to have someone so competent and diligent to handle the complexities of my house sale."
https://hamelineglobal.com/testimonials/2979/
"The best real estate broker duo in the land. I know because they sold my house (for over the asking price with multiple offers). Whether you're buying or selling, this is the team who will get it done!"

Cynthia Bradshaw

Silva Hameline
2022-01-14T18:23:25+00:00

Cynthia Bradshaw

"The best real estate broker duo in the land. I know because they sold my house (for over the asking price with multiple offers). Whether you're buying or selling, this is the team who will get it done!"
https://hamelineglobal.com/testimonials/2983/
"Silva is a winner! I feel so lucky to have met Silva. She had the experience and skill and personality to sell my house at over asking price. She was 100% dedicated to finding the right buyer. I consider Silva to be a genuinely nice person and true friend. If I still lived in California, I would absolutely call on her to help me buy or sell another house."

Steve Hines (seller)

Silva Hameline
2022-03-25T12:38:49+00:00

Steve Hines (seller)

"Silva is a winner! I feel so lucky to have met Silva. She had the experience and skill and personality to sell my house at over asking price. She was 100% dedicated to finding the right buyer. I consider Silva to be a genuinely nice person and true friend. If I still lived in California, I would absolutely call on her to help me buy or sell another house."
https://hamelineglobal.com/testimonials/3026/
"Absolutely choose her!!! Working with Silva was fabulous. She knew the neighborhood and the market and researched the building and my unit history to work with me to come up with a fair price recommendation. She met with me to determine my goals for the sale; she reviewed my situation to make the sale as easy as possible for me. She provided her team to help make everything ready to put the unit on the market. When we hit a snag on the inspection, she made it possible for me to resolve the situation long distance using her team and her resources. And I feel like I made a friend. I have recommended her to everyone I know and recommend her to you through this review. You will not find anyone better!"

Maura Godinez (seller)

Silva Hameline
2022-04-08T14:03:06+00:00

Maura Godinez (seller)

"Absolutely choose her!!! Working with Silva was fabulous. She knew the neighborhood and the market and researched the building and my unit history to work with me to come up with a fair price recommendation. She met with me to determine my goals for the sale; she reviewed my situation to make the sale as easy as possible for me. She provided her team to help make everything ready to put the unit on the market. When we hit a snag on the inspection, she made it possible for me to resolve the situation long distance using her team and her resources. And I feel like I made a friend. I have recommended her to everyone I know and recommend her to you through this review. You will not find anyone better!"
https://hamelineglobal.com/testimonials/3032/
"A Great Sale! I had a wonderful experience working with Silva and highly recommend her for your next real estate transaction. She listed my unique Glendale property in early December and sold it above the listed price. Her extensive real estate experience gave her a vision for this property that she marketed perfectly to find the unique buyer/developer the property needed. She negotiated multiple offers and an escrow extension with tremendous calm, patience, and professionalism. Overall it was a '10' experience - I feel so lucky to have worked with Silva and look forward to working with her again in the future."

Dr. Alexandra Brousseau (seller)

Silva Hameline
2022-04-08T14:03:31+00:00

Dr. Alexandra Brousseau (seller)

"A Great Sale! I had a wonderful experience working with Silva and highly recommend her for your next real estate transaction. She listed my unique Glendale property in early December and sold it above the listed price. Her extensive real estate experience gave her a vision for this property that she marketed perfectly to find the unique buyer/developer the property needed. She negotiated multiple offers and an escrow extension with tremendous calm, patience, and professionalism. Overall it was a '10' experience - I feel so lucky to have worked with Silva and look forward to working with her again in the future."
https://hamelineglobal.com/testimonials/3033/
5
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Silva Hameline

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